Create a Web site for your self-published book immediately if you don't already have one. Hiring a site designer isn't too expensive if you visit online bidding sites like Elance.com or Getafreelancer.com, but you can also create your Web site yourself to save money. Simply purchase a domain and Web site hosting service, and many companies will throw the Web site in for free. For example, GoDaddy.com offers many freebies with their domain and hosting packages. With simple site builders, you don't need to know HTML.
Set up accounts at social networking sites. While you could set up a slew of accounts, you need to remember that you're going to have to manage each one. It's easier and more effective to set up a few important accounts and maintain them well. Twitter and Facebook accounts are very popular right now and take only minutes to set up. Link these accounts back to your Web site.
Join organizations that will help you network with other writers and readers, such as the Writers Guild of America East or West. By interacting with others, you get your name out there and entice more people to read your book. You can also learn many unique marketing strategies from the individuals you network with. Attending writers conferences is another way to network and learn about marketing self-published books.
Purchase promotional materials such as bookmarks, magnets, T-shirts or pens with the title of your book and your Web site. These can be purchased from most self-publishing companies or corporate gift companies. Send these items to local bookstores, and ask them to order a few copies of your book. You can also send promotional items to different organizations to help sell your book. For instance, if you're a children's book writer, you can send items to school libraries or daycare centers.
Host parties that market your book. The theme of the parties should match the theme of your book. For instance, if your book is a self-help book that teaches individuals how to eat healthy, have a party centered on healthy snacks. If your book is a period romance, have everyone come dressed as their favorite characters from period books. Provide several copies of your book for sale at the party, and give out promotional materials as favors.