The simplest approach to naming a domain is using your pen name. If your pen name is your real name, use that as the domain. If you have an interesting, unusual name, this can work in your favor. It will be uncommon and lead to any searches for your name going directly to your site. According to the website Marketing Tips for Authors, an author's domain name helps to promote the author's works and personal brand. Remember to use your whole name and choose a .com or a .net domain. Visit the website Instant Domain Search to see if your name is available.
Visit Domai.nr to think of clever ways to spell out your domain name. For instance, if your author name isn't available as "John Brown," Domai.nr will help you create "john.br" or something similar as your domain name. You may also use this to spice up your domain with something like "authorjohn.br" if you want to use another word in your URL.
Redroom.com provides a place for writers to promote their work. Redroom.com sets up an author's basic Web page, which has the author's bio, photos, a blog space and links to their work. When registering for Redroom.com, the domain is Redroom.com with an extension that shows the writer's name. This is a fast and easy solution to creating a website or purchasing a domain name.
According to Marketing Tips for Authors, if an author has a book, he should promote it by creating a special domain for it. You can combine your name with your book's title to create a memorable, specific domain name. Or, you can simply create a domain using your book's title. This not only develops your book as a brand, it allows people to find the site easily if they are searching for your book.