Make sure your autoresponder email has a sequence of events. To make it capture the recipient's eye and keep it from being deleted without thought, your message needs to flow, almost like a story. Start with an obvious problem people face before offering solutions. Before mentioning energy-saver light bulbs, talk about the problems that come with regular ones. This creates a logical issue that you may present to the reader.
Come up with a great headline. The headline of your message usually determines whether or not people will read it. Think about this. The headline needs to be attention-grabbing and compelling, urging the reader to go on. Also keep in mind that your title needs to be relevant to your market. If you are trying to sell to an upper-class neighborhood, there is no need to advertise cheap prices in your title.
Work on the introduction of the message. At the start of your email, tell the recipient why he is receiving this message and what purpose it serves. This is important to prevent your email being ignored or treated as spam. Also, remember never to mention the price of a product before you talk about the product itself. Allow the reader to decide whether or not it is worth purchasing before the price is revealed.
Make the message as personal as possible. The recipient of your email does not want to feel like just another person receiving the letter. The message will sound a great deal more convincing if your recipients feel like you wrote it specifically for them. To create individuality in your message, it is important to use second-person singular (you).