Here's how you can get past the boulders:
1. Beat Koga: Defeat Koga in the Fuchsia City Gym. He will award you with the HM Strength.
2. Learn Strength: Go to the Move Tutor in the Pokémon Center and teach Strength to one of your Pokémon.
3. Use Strength: Go back to the boulders and use the newly-learned Strength move to push them out of the way.
Now you can continue exploring the area!