* "The third pole." This slogan refers to the fact that Mount Everest is located in the Himalayas, which are often called the "third pole" because they contain the largest amount of ice outside of the Arctic and Antarctic regions.
* "The challenge of a lifetime." This slogan refers to the fact that climbing Mount Everest is a physically and mentally demanding task that requires a high level of skill and preparation.
* "The dream of every mountaineer." This slogan refers to the fact that Mount Everest is considered the ultimate goal for many mountaineers, and it is a dream come true for those who are able to reach the summit.