Television Appearances: Gordy recognized the power of television and ensured that Motown artists appeared on popular shows like "The Ed Sullivan Show" to showcase their talents.
Strategic Partnerships: Gordy forged partnerships with key industry players, including radio stations and record stores, to ensure distribution and promotion of Motown music.
Touring: Motown artists embarked on extensive tours across the country, further expanding their fanbase.
Motown Record Corporation: Gordy established Motown Records as a fully independent record company, allowing him complete creative control and ownership over his artists' work.
Artist Development: Gordy focused on artist development, providing his musicians with comprehensive training and support in songwriting, production, and performance.
Innovative Marketing: Gordy used creative marketing techniques, such as eye-catching album covers, catchy song titles, and strategic publicity campaigns, to make Motown music stand out.