* Elvis Presley: Elvis Presley is often considered the "King of Rock and Roll," and his music had a profound impact on the development of pop music. His unique blend of rhythm and blues, country, and gospel music helped to create a new sound that appealed to a wide audience.
* The Beatles: The Beatles were an English rock band that emerged in the 1960s and became one of the most influential bands in history. Their music incorporated a wide range of influences, including rock and roll, classical music, and Indian music. The Beatles helped to popularize the use of studio effects and experimental recording techniques, which had a major impact on the sound of pop music.
* Motown Records: Motown Records was a record label founded in Detroit in 1959. Motown played a major role in the development of soul music, which is a genre that strongly influenced pop music. Artists such as Diana Ross and the Supremes, Stevie Wonder, and Marvin Gaye were all signed to Motown and helped to define the sound of the label.
These are just a few of the many artists and record labels that played a role in the creation and development of pop music. Pop music is a constantly evolving genre, and it continues to draw influences from a wide range of sources.