During the Elizabethan era, only members of the aristocracy wore red. The Sumpuary Laws were implemented during this period, which dictated who could and who could not wear red.
Marketers use red to grab our attention. Banners, news headlines and other advertising materials are often in red. When sending important e-mails or documents, we highlight sentences or sections of text in red that we want to make sure our recipient sees.
The color red heeds warning and urgency. Its dominant use on stop signs and stop lights warns us to stop when we see them. This is why we are inclined to use red ink to mark errors when editing documents.
Just as it did in the past, this warm hue continues to reflect importance. Award shows have celebrities cross a red carpet to announce their grand entrances into the event.
Red has the power to change the way we feel. It lifts our mood by renewing our energy. When you wear red, you feel more confident. This translates into strength and power to those around you (see link in Resources).