The Hindi language in not common in the United States, and wearing a word or phrase in this language allows the person to disguise the meaning of the word for privacy. Tattooing words like "strength" or "hope" are a reminder to the person of an emotion needed or past troubles. For a person who wants a tattoo that has personal meaning that they do not want to share with the world, this language is a beautiful way to do so.
Tattooing a significant other's name on your body is a faux pas in the tattoo community. Some tattoo shops refuse to tattoo someone's name unless it is a blood related family member. Lovers with matching tattoos of each other's names in Hindi possess a secret between themselves.
An Om is a symbol of the Hindu religion and means welcoming all gods. A symbol used in chants for meditation and at the beginning of hand written letters, the Om brings a sense of calm and protection to the wearer of the tattoo.