It's easy to get carried away trying to make your brochure's label unique and eye catching. However, some of the best brochure labels are simple designs. This is because an overworked brochure label can be confusing and hard to read. This can turn off anyone glancing at the brochure. A straightforward and neatly designed label provides a professional sense that impresses a reader. Designing a simple label isn't always easy, however, and can take just as much work as an intricate label.
The placement of a label on a brochure is a critical step, making the difference between a successful and a failed label. Depending on the design of the rest of the brochure, it's important to place the brochure label in a logical spot the doesn't intrude on the overall content and design. However, making slight adjustments in size and placement of a brochure label can make a big positive impact for a brochure. Although most people aren't aware of subtle design elements, they subconsciously notice them. By turning your label sideways or placing it off to the side you can differentiate your brochure and make it more memorable and appealing.
A brochure label should reflect the overall color scheme of a brochure. If your brochure uses three or four colors, try to use at least two of those in your label. This will make your brochure look more professional and help to create a branded image for your product or service. Too many colors in a label can be distracting. In most cases, more than three or four colors won't work well. Consider, too, using colors for your label that aren't in the your brochure, such as complementary colors.
Just like with colors, the text of your brochure label should reflect the text of the your brochure. Because there are so many fonts to choose from, consumers are no longer impressed by an array of fancy or creative fonts. This is especially true when it comes to labels, which must be clear and easily read. Use one or two fonts that you like or are appropriate to your product or service. This also enhances the branding aspect of your brochure.