Designers communicate one-on-one with clients to compile information on budget, client’s goals and desired style. As Mel Ndiweni says in a DesignInformer.com article, communication is important so both designer and client learn from each other to develop the project at hand.
Designers spend a great deal of time researching topics such as color trends, technique and design inspiration from sources such as "Graphic Design USA." A poll of 600 designers found that more than 75 percent of their reading was for inspiration or tutorials.
Designing successfully requires passion and creativity. In an article by Ally E. Hardgrave, mid-century designer Paul Rand suggested that all designers must have a vision when he said, “The roots of good design lie in aesthetics.” Most successful design projects result from unique visions.
Designers use specialized software to produce designs. Creative designer Chris Spooner advocates learning production skills through repetition and experimentation. A great deal of knowledge is needed to properly produce files to send to design vendors.
Maintaining technology skill is a must. A GDUSA survey found that 98 percent of designers use digital technology. Websites require knowledge of code for functionality, and printed pieces must be produced properly for pre-press operations.