Firm up the objectives and themes for your line. Brainstorm key inspiration points, placing inspiring images on a piece of poster board for convenient viewing. Identify prevalent themes, such as color schemes and illustration styles. Decide what aspects will be used throughout your gift wrap to distinguish the line from others.
Create the designs for your line. Draw them with graphite pencils on paper, and then add the color and additional design elements with paints and other art materials. If you are computer savvy, you also can create them on a graphics program such as Adobe Photoshop or Illustrator. Prepare designs that are suitable for various seasons and occasions, such as Christmas, birthdays and Valentine's Day.
Scan any hand-drawn designs onto a computer.
Select the types of paper that your gift wrap will be printed on. This may be the traditional glossy paper, or something outside the box, such as newsprint or recycled paper bags. The paper can be a large factor that sets your line apart from the rest. Art and paper supply stores stock all types of paper that can often be purchased in bulk.
Have your wrapping paper printed on the paper of your choice. You will have to visit a print or craft store to do so, unless you have a large-scale printer or are solely printing small sheets. The printers will resize your design to fit the chosen paper and roll the paper around a cardboard tube once printed. Professional printers can ensure that your designs are reproduced as accurately as possible and often for a reasonable price.
Name your line of gift wrap. It can be named after the proprietor, as in "Chelsea's Gift Wrap," or it can take on something more specific, like "Stardust Designs."
Create a portfolio of your gift wrap. Place samples into a portfolio book with the name of your company on the cover. Provide the names of each individual piece at the bottom of each page to make them easily distinguishable for customers.
Market your gift wrap in person. Visit local craft and gift supply stores, showing them your samples and asking them if they would like to sell your pieces. Also visit friends and neighbors, suggesting that they come to you for their next order of gift wrap or even for custom orders.
Set up an online store for your gift wrap. Websites like etsy.com allow users to set up their own stores for handmade items. You can list each paper type separately for a small fee; customers will be able to browse and purchase your items worldwide.