Humorous and satirical lyrics: The song's lyrics, which poke fun at the lifestyle and fashion trends of Gangnam, a wealthy district in Seoul, South Korea, resonated with audiences around the world. The song's satirical nature added an element of humor and made it more relatable.
Viral spread on social media: Oppa Gangnam Style was one of the first viral hits of the social media era. It quickly gained traction on platforms like YouTube, Facebook, and Twitter, where users shared and viewed the video in large numbers. The song's popularity spread rapidly across borders, reaching a global audience.
Celebrity endorsements and parodies: The song received endorsements and parodies from various celebrities, including PSY himself, who performed the dance on several high-profile occasions, such as the 2012 MTV Video Music Awards. These endorsements and parodies helped to further increase the song's popularity and reach a wider audience.
YouTube milestone: In December 2012, Oppa Gangnam Style became the first YouTube video to surpass one billion views. This achievement marked a significant milestone in the history of online video and further cemented the song's status as a global phenomenon.
In conclusion, Oppa Gangnam Style's combination of catchy music, humorous lyrics, viral spread on social media, celebrity endorsements, and YouTube milestone contributed to its unprecedented success and made it one of the most popular songs of all time.