What did wally olins design?

Wally Olins is a renowned brand consultant and author known for his work on redefining and repositioning brands. He's not primarily a designer in the sense of creating visual elements like logos, but his work significantly influences the visual identity and messaging of brands.

Here are some examples of his impact on brand design:

* The British Airways logo (1997): He wasn't directly involved in the initial design, but he played a key role in its repositioning and communicating its essence as a world-class airline.

* The BBC logo (1997): Olins helped the BBC redefine its brand image to be more modern and reflect its diverse content. This led to the iconic block logo and a new, more vibrant color palette.

* The Land Rover brand (1998): He helped Land Rover reposition itself as a premium brand with a strong focus on heritage and adventure. This led to a more refined visual identity and marketing campaigns emphasizing its off-road capabilities.

* The Royal Mail (2000): He was instrumental in modernizing the Royal Mail brand and bringing it into the digital age, focusing on its reliability and efficiency.

* The City of London (2001): He worked on repositioning the City of London as a global financial hub, emphasizing its dynamism and innovation.

While not directly designing logos or visuals, Wally Olins' work has had a profound impact on the visual identity and brand strategy of many companies and organizations. His focus on brand strategy, storytelling, and understanding the essence of a brand has shaped the way we see and perceive countless companies today.