Assess your product and the message you would like buyers to receive when they see it. For example, is it a fun line of casual clothing, delicately made unique jewelry, or handmade soaps and skin creams that would appeal to environmentally conscious individuals? The display case should encompass these marketing messages.
Choose displays with coordinating colors and designs that complement the packaging of your product. Try using a stand-up outdoor clothesline with wooden clothespins to show off your line of fun, casual clothing, in a window display. An old barn ladder can be used to hold natural handmade soaps and skin creams in a shop. Line or stack the items on the steps of the ladder. Try placing soaps or other items in a glass domed cake platter or on a tiered dessert stand to make interesting counter displays.
Use minimalist displays to show smaller items such as delicate jewelry. Purchase a standing shelf with glass shelves to organize and hold the boxed jewelry. In a window display, use black velvet cloth to spotlight a ring, bracelet or necklace. Try creative methods to display costume jewelry such as placing a large tree branch in a pot and hanging necklaces and beaded bracelets on the twigs to make an eye-catching window display.