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Why did paul durand ruel set up a private gallery .?

Paul Durand-Ruel wasn't just setting up *a* private gallery, he was setting up *many* private galleries, and he did so for a very specific reason: to champion Impressionist art.

Here's a breakdown of his motivations:

* Championing the Unpopular: When Durand-Ruel began collecting Impressionist works in the 1870s, they were considered shocking and revolutionary. Galleries wouldn't touch them, critics reviled them, and the public largely ignored them. He believed in their artistic merit and saw their potential, even when no one else did.

* Financial Risk: Opening private galleries allowed him complete control over which artists he displayed and the prices he set. He could sell directly to collectors, bypassing the established art world that was resistant to Impressionism. This was a huge financial risk, as the movement wasn't commercially successful at the time.

* Building a Market: By showcasing Impressionist paintings and sculptures in his galleries, he introduced them to a wider audience and cultivated appreciation for their unique style. He held numerous exhibitions in Paris and London, patiently building a market for this art.

* Promoting Individual Artists: Durand-Ruel wasn't just interested in Impressionism as a movement; he was passionate about the individual artists involved. He became a dedicated supporter of artists like Monet, Renoir, Degas, and Manet, working to secure their financial security and promote their careers.

It wasn't simply about setting up a gallery. It was about using his galleries as platforms to fight for a new artistic movement and secure its place in history. His vision and commitment ultimately led to the recognition and appreciation of Impressionism, paving the way for its enduring legacy.

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