Publicity stills can vary in style and content, but they generally fall into a few categories:
1. Cast and Character Shots: These stills feature the actors and actresses in their roles, showcasing their costumes, makeup, and transformations for the project.
2. Behind-the-Scenes Moments: These stills offer a glimpse into the making of the film or show. They may capture candid moments, crew setups, or even shots of the actors between scenes.
3. Action and Scene Shots: These stills showcase key scenes or action sequences from the production, capturing the energy, excitement, or significant moments of the story.
Publicity stills are usually captured during the production phase, sometimes on the same day as principal photography. They can be taken by a dedicated stills photographer or by the main cinematographer themselves. Skilled photographers take great care in crafting these images, aiming to capture the essence and atmosphere of the production while adhering to the film's visual style and narrative.
Publicity stills are an essential tool in promoting films and television shows, as they provide audiences with a visual preview of what to expect. They can create buzz and anticipation, giving fans a taste of the characters, story, and overall aesthetic before the official release.