Who were the intended audience for join or die?

The intended audience for the "Join, or Die" political cartoon was the colonists of the Thirteen Colonies in North America, created in 1754. The cartoon's purpose was to encourage unity and solidarity among the colonies in response to the threat posed by the French and Native American forces during the French and Indian War. Benjamin Franklin, the artist and publisher of the cartoon, sought to convey a powerful message about the importance of cooperation and resistance against their enemies. The cartoon was widely circulated in colonial newspapers and publications to reach a broad audience and motivate the colonists to come together and defend their shared interests and territories.