- Long-term partnership since 2003.
- Ronaldo is the face of Nike's football campaigns and products, including the popular "CR7" line.
- Ronaldo's massive social media following (over 550 million followers on Instagram) amplifies Nike's reach and brand awareness.
- Nike benefits from Ronaldo's status as one of the world's most famous and successful athletes, with his skill, charisma, and global appeal enhancing Nike's brand image and credibility in the sports industry.
- Financially lucrative for both parties, with Ronaldo reportedly earning millions of dollars from his Nike endorsement deals.