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What are the roles of JTB?

JTB is a Japanese travel agency, and its roles can be categorized into several areas:

1. Travel Services:

* Tour planning and booking: JTB offers a wide range of travel packages, from domestic trips within Japan to international destinations. This includes airfare, accommodations, transportation, activities, and sightseeing.

* Individual travel arrangements: They also assist with booking individual travel components, such as flights, hotels, car rentals, and travel insurance.

* Corporate travel management: JTB provides travel management services for businesses, including booking flights, hotels, and other travel needs for employees.

* Destination management: JTB offers destination management services, including event planning, transportation, and accommodation arrangements for groups and organizations.

2. Tourism Development:

* Marketing and promotion: JTB plays a crucial role in promoting Japan as a tourist destination both domestically and internationally.

* Developing tourism infrastructure: They collaborate with local governments and businesses to develop tourism infrastructure, such as transportation, accommodation, and attractions.

* Supporting regional tourism: JTB is committed to promoting tourism in different regions of Japan to encourage balanced economic development.

3. Other Services:

* Financial services: JTB offers travel-related financial products, such as travel insurance and foreign exchange services.

* Education and training: They provide travel industry education and training programs for travel professionals.

* Research and analysis: JTB conducts market research and analysis to identify trends and opportunities in the tourism industry.

4. Global Presence:

* International partnerships: JTB has established partnerships with travel companies and organizations worldwide to provide global travel services.

* International network: They operate a network of offices in major cities around the world to serve international travelers.

In essence, JTB plays a multifaceted role in the travel and tourism industry. They are a leading provider of travel services, a key player in promoting Japan as a tourist destination, and a facilitator of economic development through tourism.

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