However, Netflix does create promotional videos for their content, often referred to as "trailers" or "teasers." These are essentially mini-commercials designed to generate excitement and interest in upcoming shows and movies.
Where these are made:
* In-house: Netflix has a large in-house team of creative professionals, including editors, filmmakers, and marketing specialists, who create promotional content.
* External production companies: Occasionally, Netflix may collaborate with external production companies for specific projects or to tap into specialized talent.
While Netflix avoids traditional advertising, their promotional videos can be considered a form of "commercials" for their platform and content. These are created both internally and through external collaborations.