Here are some key characteristics of a slogan:
* Concise: Slogans are typically short and to the point, easy to remember and repeat.
* Memorable: They use catchy words, rhymes, or alliteration to make them stick in people's minds.
* Impactful: They convey a strong message or feeling, often with a call to action.
* Targeted: Slogans are tailored to their specific audience and purpose.
Here are some examples of slogans:
* "Think Different" (Apple)
* "Just Do It" (Nike)
* "I'm Lovin' It" (McDonald's)
* "Make America Great Again" (Donald Trump's political campaign)
Essentially, a slogan is a powerful tool for communication, used to capture attention and convey a message in a simple and memorable way.