Impact:
Impact refers to the significance or the consequences of the news. It describes the importance or gravity of the story and its potential effect on individuals, communities, or society as a whole.
Timeliness:
Timeliness refers to how recent or up-to-date the news is. News tends to lose value or relevance as it gets older, except in cases of historical context or ongoing developments.
Proximity:
Proximity refers to the geographic closeness of the news to the audience. Stories that happen in or near the audience's community are generally considered more relevant and relatable.
Conflict:
Conflict refers to a clash or disagreement between individuals, groups, or entities. News stories that involve conflict or controversy tend to generate greater interest and discussion among audiences.
Currency:
Currency is related to the novelty of the news. It implies that the information being presented is new, fresh, and has just come to light. Timely and current news stories are often considered more valuable.
Prominence:
Prominence refers to the significance of the people or entities involved in the news. Stories about well-known individuals, famous personalities, or notable events tend to command greater attention.