* Linda Loman: Willy's wife. A loving and supportive woman who is trying to hold her family together.
* Biff Loman: Willy and Linda's eldest son. A 34-year-old man who is trying to find his place in the world.
* Happy Loman: Willy and Linda's younger son. A 32-year-old man who is more interested in women and money than in his career.
* Charley: Willy's neighbour and friend. A successful businessman who is always willing to help Willy.
* Uncle Ben: Willy's deceased brother. A successful businessman who is Willy's role model.
* The Woman: A mysterious woman who appears to Willy in a hallucination. She represents Willy's lost dreams and desires.
* Howard Wagner: Willy's boss. A ruthless businessman who has no regard for Willy's feelings.
* Jenny: Charley's secretary. A kind and compassionate woman who is attracted to Biff.
* Bernard: Biff's friend and neighbour. A successful businessman who is the opposite of Willy.