The album's success was driven by a combination of factors, including:
- The strong songwriting and production of Michael Jackson and Quincy Jones.
- The album's catchy and memorable songs, such as "Thriller," "Beat It," and "Billie Jean."
- The groundbreaking music videos for these songs, which were directed by John Landis and were instrumental in popularizing the medium of music videos.
- The album's release at a time when Jackson was at the height of his popularity and the music industry was booming.
Thriller's success had a profound impact on the music industry. It helped to establish the trend of album-oriented rock and roll and paved the way for the rise of MTV and other music video channels. It also helped to make Jackson one of the most popular and influential musicians of all time.