What does the How To Loose A Guy In Ten Days movie poster mean?

The poster for the movie How To Loose A Guy In Ten Days features Kate Hudson and Matthew McConaughey embracing tightly while lying on a sofa, with the tagline "Get him hooked. Drop him faster." This image signifies the movie's central theme of a woman trying to find ways to lose her boyfriend in ten days as part of a bet, while the man simultaneously tries to win her over in the same time period.