What is a flop on Broadway?

A Broadway flop is a theatrical production that fails to recoup its investment costs and fails to achieve commercial success. It is considered a failure if it closes early due to poor ticket sales or receives predominantly negative reviews from critics and audiences. Broadway flops can occur due to various reasons, including weak storytelling, poor casting, ineffective marketing, financial mismanagement, or changing audience preferences. The term "flop" is subjective and often used to describe shows that fall well below expectations or suffer significant financial losses. These failures can adversely affect the careers of those involved in the production and contribute to theater industry challenges.