2. Relevance: The slogan should be directly relevant to the product or service being offered. It should communicate the unique value proposition of the brand.
3. Originality: A slogan should be unique and stand out from the competition. It should not be too similar to other slogans in the same industry.
4. Emotional appeal: Good slogans should evoke an emotional response in the target audience. They should create a sense of connection, desire or urgency.
5. Action-oriented: Effective slogans should motivate consumers to take action. They should inspire people to learn more about the product, visit the store or website, or make a purchase.
6. Consistency: A slogan should be consistent with the overall branding and marketing strategy. It should be used across all channels and platforms to reinforce brand identity.
7. Timelessness: A good slogan should stand the test of time. It should not be too trendy or outdated and should remain relevant for years to come.