Playing Christmas music by time can also be a way for radio stations to attract listeners. Many people love Christmas music, and they may be more likely to tune in to a station that is playing it. This can help radio stations to increase their ratings during the holiday season.
In addition, some radio stations play Christmas music by time because they want to support local businesses. Many local businesses rely on the holiday season for their sales, and playing Christmas music can help to create a festive atmosphere that encourages people to shop and dine locally.