When a whole note rest is placed on the staff, it means that the musician should rest for the entire duration of a whole note, which in 4/4 time, would be four beats. Whole rests can also be used in other time signatures to indicate a rest of a different length, such as two beats in 2/4 time or six beats in 6/8 time.
Here's a visual representation of a whole-note rest:
```
_____
| |
|_____|
```
For example, in a song that is written in 4/4 time (meaning there are four quarter notes in each measure) a four-beat rest, represented by a whole-note rest, would take up the entire measure.