This piece is well known and considered iconic, making it a captivating musical choice for a television commercial.
Here are some details about the music:
Composition: "O Fortuna" is the opening chorus from the _Carmina Burana_, an early medieval collection of Latin and Middle High German secular songs and poems.
Composer: Carl Orff composed "O Fortuna" as part of his larger scenic cantata _Carmina Burana_ in the 1930s. Orff's work brought the collection to greater prominence in modern times.
Characteristics: "O Fortuna" is characterized by its powerful and dramatic orchestral sound. It begins with a powerful, almost menacing, choral section that builds in intensity and energy throughout. The piece features rhythmic passages, dynamic crescendos, and an overall sense of grandeur and drama.
Use in the Commercial: The Buick 2010 Olympic Commercial creatively incorporates "O Fortuna" to enhance its message about the introduction of a new model and its connection to the Olympics. The music's rising intensity aligns with the increasing speed of the skaters and their transformation into the sleek Buick vehicle.
Overall, "O Fortuna" played a crucial role in creating an impactful and memorable commercial experience for the audience, associating Buick with the spirit of excellence, passion, and relentless pursuit of greatness showcased by Olympic athletes.