Hone your networking skills. Each year, there are hundreds of music workshops, conferences, meet and greets, and other events to swap business cards and rub shoulders with music executives. Aspiring rappers should always have a portfolio on hand that includes samples of their music. Be prepared to sell yourself and tell people why your music is the next big thing.
Collaborate with other artists. Quite a few of hip-hop's most famous rappers began their road to stardom by appearing on the track of a popular artist. Whether it's an R&B, rap or country track, being featured will increase exposure.
Select a supportive promotions team. Promoting yourself is easier when a competent public relations team has your back. Raise money to pay for marketing materials that can represent your brand. You can use flyers, photos, free music discs, t-shirts and other advertising material. Choose trustworthy people to promote your music and make connections beneficial to your success.
Perform at diverse venues. Rappers have to pay their dues before reaching a level where they sell out stadiums and headline tours. Therefore, it's important to perform at as many local spots around the country as possible. Have your business manager make lucrative deals on your behalf.
Use social media to connect with the public. Social networking sites such as Twitter and Facebook have revolutionized the way people communicate with each other. Artists can use these platforms to connect with others without paying any marketing fees. The more followers gained increases your chances of being noticed by record companies. Update your profile on a regular basis and release music to the masses.