Total album sales are often used as a measure of an album's success. However, it is important to note that album sales are not the only factor that determines an album's success. Other factors, such as critical reception, chart performance, and cultural impact, can also be important.
Here are some of the factors that can affect total album sales:
* The artist's popularity: Albums by well-known and popular artists are more likely to sell more copies than albums by less-known artists.
* The album's release date: Albums released during peak listening periods (such as the holiday season) are more likely to sell more copies than albums released during slower periods.
* The album's marketing campaign: Albums that are heavily marketed are more likely to sell more copies than albums that are not.
* The album's critical reception: Albums that receive positive reviews from critics are more likely to sell more copies than albums that receive negative reviews.
* The album's chart performance: Albums that chart high on the Billboard charts or other major music charts are more likely to sell more copies than albums that do not.
* The album's cultural impact: Albums that have a significant cultural impact are more likely to sell more copies than albums that do not.
Total album sales can be a useful indicator of an album's success, but it is important to consider other factors when determining an album's overall success.