* Relevant to the product or service being advertised. The music should help to create a positive association between the product or service and the listener.
* Memorable. The music should be easy to remember so that listeners will be more likely to recall the ad when they hear it again.
* Appropriate for the target audience. The music should appeal to the people who are most likely to be interested in the product or service being advertised.
Some specific examples of good music for ads include:
* Pop music. Pop music is often upbeat and catchy, and it can be easily customized to fit the needs of a particular ad.
* Rock music. Rock music can be used to create a sense of excitement or urgency.
* Classical music. Classical music can be used to create a sense of elegance or sophistication.
* Jazz music. Jazz music can be used to create a sense of cool or relaxed.
* Electronic music. Electronic music can be used to create a sense of modern or futuristic.
Ultimately, the best music for an ad is the music that best fits the product or service being advertised and the target audience.