To create an emotional connection. Choosing the right music can help create an emotional connection between the ad and the viewer, making the ad more engaging and persuasive.
To support and strengthen the visual or narrative elements of the ad. Music used appropriately in an ad can amplify the visual elements or complement the narrative, helping convey the message more effectively and enhance the overall storytelling experience.
To create a memorable brand identity. Music can help ads feel familiar and memorable and can become associated with the brand itself.
To motivate viewers to take the desired action. Music can influence viewers' emotions and behaviors, leading them to act on the ad's call-to-action, such as visiting the brand's website or making a purchase.