To create a positive association. When music is paired with a product or service, it can help to create a positive association in the viewer's mind. This is because music has the power to evoke emotions and create connections with people.
To increase brand awareness. Music can help to increase brand awareness by creating a memorable jingle or theme song. This can help people to remember the brand and its products or services.
To communicate a message. Music can be used to communicate a message in a way that is both effective and engaging. This can be done through the lyrics, the melody, or the overall sound of the music.
To add value. Music can add value to an advertisement by making it more enjoyable to watch or listen to. This can make people more likely to pay attention to the ad and remember the message it is trying to convey.
In conclusion, music is used in advertising for a variety of reasons, including to capture attention, create a positive association, increase brand awareness, communicate a message, and add value.