Downloading music is convenient for users, as they can obtain music, save it to their computers and potentially transfer it to CDs or MP3 players without ever leaving their homes. It can also be done from anywhere with an Internet connection, and at any time, in contrast to music purchases at a traditional music store. You can obtain potentially hard-to-find tracks without needing access to a well-stocked store.
Music stops being produced and stocked in stores over time, making it difficult to access older albums. If these albums are digitized and downloaded, they become more accessible to listeners. It can also potentially continue to make money for the producer and artist (for paid downloads), or can convince a producer that continuing limited runs of the album is still potentially profitable.
Downloading music allows users to select specific tracks that they want, instead of requiring them to purchase an entire album. This encourages users to download more because they feel they are getting a better deal. It also allows artists to gauge the audience's response to individual songs; this feedback may be used to guide future songwriting.
Depending on the source, costs for individual songs can range from free to under $2; albums are usually sold online for $5 to $15. In most cases, this represents a cost saving over traditional hard copies because users are not paying for packaging, store costs and additional charges. It can also represent a cost saving to the artist, as they may be able to market directly to the audience instead of through a promotions agent.
Downloaded music exposes a wider audience to a particular artist or band. This makes them more likely to invest in concert tickets, hard copies of CDs and promotional material. It also allows the artist to gain popularity and spread their ideas to more listeners.
Free or low-cost downloads offer a chance for new or emerging artists to attract an audience. These downloads can be used as promotions for debut albums, or to simply introduce listeners to the artist and his musical style. Music downloads are a good choice for newer artists because they cost much less than a widespread promotional campaign and are generally more effective.