Phil Collins is a famous English musician, singer, songwriter, and drummer. He is known for his work with the band Genesis and for his successful solo career.
Here are some reasons why Phil Collins appeared in Ford commercials:
* Popularity and Recognition: Phil Collins was a global star in the 1980s and 1990s. His music and image were recognizable and appealing to a wide audience, making him a strong choice for a company like Ford.
* Brand Image: Ford likely sought to associate its products with Collins' image of success, sophistication, and accessibility. His music often had a positive, energetic, and upbeat quality, which aligns with the brand's desire to evoke positive feelings about their vehicles.
* Marketing Strategy: The use of celebrities in advertising is a common marketing tactic. It helps to attract attention, create buzz, and build a connection between the product and the celebrity's persona.
It's important to note that Ford has also featured other celebrities in its commercials over the years. The choice of Phil Collins, and any other celebrity, is likely based on a complex combination of factors including their popularity, brand image, and marketing strategy.