1. Visual Expression and Music: Music videos emphasized the visual presentation of music, combining music and visual imagery in a new and captivating way. This trend encouraged artists to explore creative and innovative visual storytelling techniques to accompany their music.
2. Artist Image and Identity: Rock videos allowed musicians to craft their public image and personas. They had more control over how they presented themselves and could create visually appealing and memorable personalities through the imagery and narratives in their videos.
3. Influence on Fashion: Music videos often showcased distinctive and stylish looks worn by the artists. This had a significant influence on fashion trends, with fans emulating the attire of their favourite musicians.
4. Dance Crazes: Many rock videos featured infectious and energetic dance moves, which became popular with viewers. Some dance moves, like Michael Jackson's "Moonwalk," became iconic and widely imitated.
5. Cross-promotion: Music videos became powerful marketing tools for musicians, helping to promote their music, albums, and tours. The combination of music and visuals enhanced listener engagement and increased the anticipation for live performances.
6. Influence on Cinema: The visual language and storytelling techniques used in music videos influenced cinematic filmmaking, leading to the development of innovative cinematography and editing techniques.
7. Music Video Awards Shows: The popularity of music videos led to the creation of award shows specifically dedicated to honoring and recognizing music videos. Prominent examples include MTV Video Music Awards and MuchMusic Video Awards, among others.
8. Digital Streaming and Social Media: While music videos were initially popularized through television, the advent of digital streaming platforms and social media has further amplified their reach. Now, music videos can be accessed by viewers across the world with just a few clicks.
These are just a few of the notable trends in popular culture that can be directly attributed to the rise of rock videos and their influence on society and various artistic mediums.