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What Is Web Television?

As audiences move from watching TV on a set to watching it online, a new type of programming emerges called Web Television. While this type of programming shares some basic traits with regular television, there are many features that are unique to it.
  1. Web Exclusive

    • Web Television shows are made only for the Internet and mobile phones. They are not to be confused with Internet television, which is a method of distributing network TV shows online.

    Short

    • Web Television shows are between two and nine minutes long, but they tell a complete story with a beginning, middle and end.

    Episodic

    • Like a regular TV series, Web Television seasons are broken up into episodes, each one being around two to nine minutes long.

    Streaming

    • Web Television shows generally stream online for free, and most are ad-supported. They are fairly cheap to produce and have almost no distribution cost.

    On Demand

    • Unlike a show that airs on television, anyone can access a Web Television show at any time they like, 24 hours a day, seven days a week.

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