You don't need to pay any subscription fees to access the majority of its content. However, there are a few things to be aware of:
* Some shows may be behind a paywall: ITV offers a premium service called "ITV Hub+." This subscription service allows you to access exclusive content, including box sets, live channels, and ad-free viewing. You can find more information about the cost and features of ITV Hub+ on their website.
* You may need a TV licence: If you're watching ITV Hub on a TV, you'll need a valid TV licence to do so legally.
* You may encounter ads: While most of the content on ITV Hub is free, you will likely encounter advertisements during your viewing experience.
Overall, you can enjoy a wide variety of content on ITV Hub for free, but some premium features and exclusive content require a paid subscription.