* Content Licensing and Rights: ABC has to pay for the rights to show certain programs. These rights are often restricted to specific viewers or locations, necessitating sign-in to track and enforce these restrictions.
* Personalized Experience: Signing in allows ABC to tailor your experience by recommending shows based on your viewing history, preferences, and location. This makes the service more engaging and helps ABC understand what content is popular.
* Account Management: You need an account to manage your profile, subscriptions, billing information, and other account-related settings.
* Parental Controls: Sign-in allows parents to set parental controls and restrict access to certain content based on age ratings.
* Data Collection: ABC, like most services, collects data about your viewing habits and preferences. This helps them understand their audience and improve their content offerings.
* Preventing Piracy: Sign-in helps deter piracy by making it harder for unauthorized users to access content.
In summary, signing in allows ABC to manage content rights, personalize your experience, manage your account, and protect their content. While it may seem like an extra step, it helps ensure you get the best possible experience while using the service.