The primary advantage of newscasting is in reporting news stories on a range of world events, such as politics, crime, conflicts and disasters. Media newscasting reaches a national home audience spontaneously, so that everyone can share in the newscast. It is more effective than newspapers, because not everyone likes to or has time to read newspapers, and broadcasting is better able to keep up-to-date on the news front.
Newscasting is not just about current affairs. It has the advantage of being able to publicize weather forecasts for the day or the week ahead. This helps members of the community to know if there will be any travel disruption due to bad weather conditions. Newscasting is the instrumental tool in alerting the nation of any severe weather warnings or the consequential need for evacuation in scheduled forecasts or flash bulletins.
Media tells the outcome of national sports events or national teams playing away in international sporting events. In addition, newscasting is used to publicize local or national events coming up, such as sports, competitions and cultural activities. Organizers of such events use the tool of newscasting to make people aware of what is happening.
Newscasting can generate good within the local and national community. It can tell inspirational stories of individuals who have done heroic deeds or who are battling incurable illnesses. Newscasting is fundamental in raising public awareness about such issues. Importantly, it has the communicative power to stir the public into action to fund-raise for charitable organizations.