Commercials often play multiple times within the same show to ingrain the product in the mind of the viewer. This is particularly true in the case of jingles that commercials sing or play over and over. Even if you have no plans to buy or use a particular product, that jingle will remain in your mind as you go throughout the day, and if you do ever need that product or service, the jingle will come to mind.
One issue that young women particularly struggle with is the difference between their own appearance and the way that models look on television when marketing products. As a result, young women often come away from commercials feeling negatively about their own appearance. Such disorders as bulimia and anorexia often result from young women's negative self-concept.
A research study by Bolls, Yoon and Muehling measured the differences between faster- and slower-paced commercials when it came to producing voluntary or involuntary attention in viewers. While viewers would voluntarily pay more attention to slower commercials, they would be held in involuntary attention by faster commercials. Ironically, the study found that viewers remembered more from faster-paced commercials. The current trend (as of June 2011) is toward faster-paced ads, which means more messages are being buried in our memory.
According to the American Academy of Pediatrics, advertisers spend almost $6 billion annually to market and promote alcohol. Children see, on average, 2,000 commercials for beer and wine each year. Early exposure to these advertisements has been connected to drinking among adolescents.