Here's why:
* Shifting programming strategy: Cartoon Network started focusing more on original content across different genres, not just cartoons. This led to the introduction of live-action shows and a more diverse range of animation styles.
* Brand evolution: As the channel grew, the "Cartoon Cartoon" branding felt less relevant. The focus shifted from showcasing the uniqueness of original cartoons to establishing a broader identity for the network.
* Increased popularity of existing franchises: Shows like "Powerpuff Girls," "Dexter's Laboratory," and "Johnny Bravo" gained significant popularity, becoming iconic representations of Cartoon Network itself. These shows overshadowed the "Cartoon Cartoon" label.
* New programming initiatives: The "Cartoon Cartoon" branding was replaced with newer initiatives like "Adult Swim" for older audiences and "Cartoon Network Studios" to highlight the network's internal production efforts.
While the specific "Cartoon Cartoon" branding may be gone, the spirit of showcasing original, innovative cartoons remains. Cartoon Network continues to produce a diverse range of animated content, even without the "Cartoon Cartoon" label.