Research the producer, studio executive or production company with whom you have scheduled a pitch meeting. Know what type of films or television they produce, the types of projects they may be looking for and other writers they represent.
Define the pitch. Outline specific aspects of your script: the world of the story, the style and genre, who are the protagonists and what is the central conflict. Stephanie Palmer, founder of Good in a Room and once Director of Creative Affairs at MGM Pictures, states, "Great pitches use precise words to create vivid visualizations. Avoid abstract themes and generalizations." Use this outline to summarize and write two pitches of different lengths.
Write an "elevator pitch." Walk into your meeting with the possibility that you only have 15 seconds to sell your idea. An elevator pitch is a short, one- to three-sentence selling point. Summarize and explain the story in a precise and entertaining way. Avoid comparing your script to other films or television series; your idea and story should stand alone.
Write a "Hollywood Pitch." This pitch is more in depth and will be your "back up" if the producer, studio executive or production company says "Go on" or asks questions after your elevator pitch. Describe every scene, main character and location in a simple, distinct manner.
Prepare for the meeting. Wear something smart and professional. Bring a notepad. Know your pitch; if you think you may get flustered or forget something, jot down a few highlights that you may refer to throughout the meeting on your notepad. At the time of the meeting, the person you are pitching to may have read the first 10 pages of your script as submitted by yourself or your agent. Do not mail a hard copy, email or send any part of the script prior to your meeting unless specifically requested. If the producer, studio executive or production company likes your idea, they will request a copy of the script at the close of the meeting.
Arrive on time. Quickly establish a rapport with the producer, studio executive or production company at the beginning of your pitch. Create small talk using the information you collected in your research.
Establish a frame for your pitch. Define the genre or background of your story in your "elevator pitch" before you begin the more detailed pitch. Use this opportunity to plant seeds for the twists and surprising elements of the plot to come. Create a visual and theatrical experience as if the person you are pitching to is watching the film. Don't oversell; show your passion and commitment.
Give the producer, studio executive or production company the opportunity to ask questions. If it seems you are losing their attention, ask, "Do you have any questions?"
Prepare yourself for obstacles. A producer, studio executive or production company will often ask you to change something in your script. Negotiate by saying, "I never thought about that possibility. Let me think about it and get back to you." Present the impression that you are easy to work with and have an open mind.
End the meeting early or on time. Use this time as an opportunity to establish a relationship for future projects and pitch meetings. Leave a polite impression; don't ask if they would like to see the script or when they will contact you. If they are interested, they will be in touch.