More specifically, ITV is a broadcasting and media company. They operate in various areas within this sector, including:
* Television broadcasting: ITV is a major commercial television broadcaster in the UK, producing and airing a wide range of programming.
* Production: ITV produces a significant amount of content for its own channels and for other broadcasters.
* Streaming: ITV has its own streaming platform, ITV Hub, offering a variety of content including live channels, catch-up TV, and original programming.
* Advertising: ITV generates revenue through advertising on its television channels and digital platforms.
So, while ITV is broadly categorized as a media and entertainment company, its specific focus is on broadcasting and related media activities.