Here's why:
* "Kick it up" is a vague term. It could mean:
* Improve its content: Is the quality of shows or movies declining? Are subscribers unhappy with the offerings?
* Boost its subscriber numbers: Is the company losing subscribers? Is its growth slowing down?
* Increase profitability: Is Netflix struggling financially? Are profits declining?
* Innovate: Are there new technologies or features Netflix needs to adopt to stay competitive?
* Netflix's performance is constantly evolving. What might have been a valid criticism a few years ago might not be relevant now.
* There are many factors to consider. Netflix's success depends on a complex interplay of content, pricing, technology, competition, and market trends.
To help me understand your question, please tell me more about what you're thinking:
* What aspects of Netflix do you think need improvement?
* What are your concerns about Netflix's performance?
* What specific examples can you provide to support your view?
Once you give me more context, I can give you a more informed response.