Hold a meeting with the members of the cast and crew and brainstorm for possible alternative approaches to marketing the independent film. Because of the sheer number of people involved in film projects, you should take advantage of their diverse experience and perspectives.
Search for film competitions so that you can see what your independent film qualifies for. Presence in film festivals can help you market your independent film to distributors, especially if you are fortunate enough to win or place in competitions.
Join filmmaker associations to see what kind of cooperative opportunities are available locally. To market an independent film alone is an unnecessarily difficult task when so many collective resources are available.
Create Internet buzz by discussing your film on Internet forums and discussion boards. These web arenas are replete with film enthusiasts looking for hot new independent films.
Attend film conferences in your area. Often you can meet influential people in the film business who can help market your independent film to both specialized and general audiences.
Attend other small filmmakers premiere events and introduce yourself to the avant garde members of your local film community. Making contact with these people can help your film as well as introduce you to a fascinating set of friends.