For physical objects:
* Possessions: Suitable for everyday items, especially if they're valuable or significant to a character.
* Goods: More general, often used to describe items in a crime or heist context.
* Assets: Emphasizes the financial value of the objects.
* Effects: Used specifically for belongings that are part of a set or location.
For location/place:
* Premise: Focuses on the physical space of a movie set or location.
* Setting: Emphasizes the backdrop or environment of the story.
* Location: A more neutral and straightforward term.
For intellectual property:
* Copyright: Specifically refers to ownership of creative works.
* Trademark: Refers to ownership of a specific brand or logo.
* Franchise: Used for a series of films or stories based on a shared intellectual property.
Other possible synonyms:
* Stuff: Informal and casual, suitable for dialogue.
* Belongings: Formal and more personal, often used in legal contexts.
* Estate: Refers to a large collection of property, often used for inheritance or legal matters.
Ultimately, the best synonym will depend on the specific context and what you want to emphasize.